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Shopping Centre
Optimise your shopping centre's performance and unlock growth with data-driven insights and solutions.
Pain Points
Visitor Count
Inaccurate Visitor Count
Leasing Negotiation
Lack of Data to Justify Leasing Value
Ineffective Promotional and Event Placement
Insufficient insights hinder targeted promotions and effective engagement.
Customer Behaviour
Limited Insights into Customer Behaviour
Utilisation
Underutilised Areas in the Centre
Promotion
Ineffective Promotional and Event Placement
Solutions
Accurate Visitor Metrics for Operations and Marketing
Insightable provides reliable visitor metrics, distinguishing staff from visitors to deliver actionable insights. These metrics help optimise staffing and support strategic planning by identifying peak and low traffic times, enabling better scheduling and resource allocation.
Heatmaps for Leasing Value and Strategic Planning
Heatmaps provide data on high-traffic zones, justifying premium leasing rates for prime locations. This supports long-term leasing strategies and helps mall operators attract high-value tenants by showcasing these premium spaces.
Customer Flow Insights for Tenant Success
Insightable’s Re-ID and computer vision technology track visitor navigation and interactions within tenant spaces. This empowers tenants to optimise product displays and improve promotions based on actionable data. Mall operators can also use this data to demonstrate the mall’s ability to attract and engage shoppers.
Strategic Event Placement for Targeted Engagement
Insightable’s movement data identifies the best locations for temporary events and promotional activities, ensuring these are strategically placed to maximise visibility and customer engagement. This supports short-term marketing campaigns tailored to traffic patterns.
2D Floor Maps for Navigation and Experience Optimisation
2D floor maps reveal bottlenecks and help improve customer navigation, creating a smoother shopping experience. These maps also guide mall operators in enhancing space utilisation by identifying underused areas and improving overall layout efficiency.
Seamless Integration with Existing Cameras
Insightable integrates seamlessly with existing camera systems, reducing the need for additional hardware and ensuring a cost-effective deployment. This allows malls to quickly benefit from advanced data insights without major upfront investment, enhancing operational and marketing strategies.
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